WellHired's take
“One of India's most engineering-forward fintech teams. Real infrastructure problems, genuine ownership culture, and a product that banks and NBFCs actually depend on. Best for people who want to own things end-to-end.”
About Setu
Setu started with a simple frustration - building financial products in India meant navigating a maze of legacy systems and opaque APIs. Rahul and Anish set out to fix that at the infrastructure level. Today their APIs power account aggregation, UPI payments, lending origination, and KYC for hundreds of banks and fintechs. They are the pipes that much of India's embedded finance ecosystem runs on.
Build financial infrastructure that every developer in India can depend on.
Values & culture
Ownership
Transparency
Speed
Developer empathy
Ownership over process
Engineers own features end to end. Context always comes with the work.
Radical transparency
Strategy, metrics, and mistakes shared openly across the whole team.
Move fast with intention
Small teams, short cycles, real feedback from real customers quickly.
Developer empathy first
Every decision judged by whether a developer would love using the product.
Leadership team
Rahul Mathur
CEO & Co-founder · Previously at Juspay
Anish Kumar
CTO & Co-founder · Previously at NPCI
Nikhil Varma
VP Product · Previously at Razorpay
Shweta Rao
Head of Engineering · Previously at Zepto
Benefits
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