About the role
InMobi is hiring a Director of Product Marketing to lead the commerce narrative, market positioning, and go-to-market strategy for products built within its DSP. You'll serve as the single-threaded owner of the DSP commerce story, translating complex commerce, data, and AI capabilities into credible, outcome-led positioning, while also owning product marketing for app user acquisition, re-engagement, and retargeting.
What you'll do
Define what "Commerce in the DSP" means, including outcomes, ICPs, use cases, and differentiation vs. retail media networks
Build and own the end-to-end commerce narrative, grounded in real customer pain points and value propositions
Own product marketing strategy for app user acquisition, re-engagement, and retargeting as inputs to commerce outcomes
Own PR/FAQ frameworks, positioning documentation, and go-to-market strategies for commerce and app growth products
Build and mentor product marketers focused on outcome-driven, market-first practices
What we're looking for
8++ years of relevant experience
Proven experience in product marketing, platform marketing, or go-to-market strategy within AdTech, MarTech, commerce media, or retail media
Demonstrated ability to translate complex technical capabilities into clear, differentiated market positioning that drives adoption and revenue
Strong understanding of commerce, performance marketing, and retail media network dynamics, including how budgets are allocated
Track record partnering closely with Product teams to influence roadmap decisions and drive successful launches
Experience executing both product-led growth (PLG) and sales-led growth (SLG) motions in high-growth environments